Instead of showing how to use the product itself. For example, KAP7 has loads of videos sharing how to become a better water polo player. They don’t directly promote their products, but they show them in use in the videos. (Bonus points for having pro water polo players in their videos.) Another great thing about this style of how-to video is that it doubles as content for your blog or YouTube channel (since it’s not just a straight product pitch, but has additional value for your viewers). 2. THE “PRODUCT IN USE” VIDEO This video type is all about your product.
It shows off real people (preferably people who resemble your target audience) using your product in everyday life. Who it’s for: Anyone with a product that’s better to see in use than to read about. Really, almost any product that has a “use” is a Telemarketing list good fit here. My favorite example of a “product in use” video is Solo Stove. They make contained campfire pits optimized for easy cooking and portability — perfect for camping! I especially love how they show off their accessories in the video without calling too much.
attention to them.
So cool! They use their videos on their product pages as well. Take a look: Screenshot showing an "add to cart" button on a product page (Side note: I LOVE their product pages. I can’t think of a company who uses more product page best practices and blends them together seamlessly.) 3. THE “CLOSE-UP” VIDEO This video style is just what it sounds like — a close-up look of your product! Who it’s for: Anyone with a detailed product that would benefit from a very high-quality close-up to show off those small details. Things like leather work, diamonds, or anything with “excellent craftsmanship”.