Every company that wants to grow must define SMART marketing objectives . This concept in the form of an acronym refers to individual email list everything that an objective should have: Specific, Measurable, Achievable, Relevant and Timely (specific, measurable, attainable, measurable and temporary). Creating an objective or several with these characteristics can be complicated, so we are going to explain how to achieve it. Discover the most important digital marketing metrics .
The 130 that you should not lose sight of! Click here and download the most complete ebook. What are SMART goals? SMART is an acronym that refers to all the characteristics that the objectives set within a company must have. These characteristics are Specific, Measurable, Achievable, Relevant and Timely: Specific: You always have to ask yourself the question : what do I want to achieve? This will serve to define the objective as much as possible, which should always be related to the type of business.
Measurable (measurable): every objective must be measurable with a number or the results cannot be interpreted. It is also important to have tools that have measured previous results and measure new ones, since this way you can see if there is growth or not. Achievable (attainable): you have to always be realistic and honest. By this we mean that you have to define an objective that is achievable . In fact, it is much better to set small goals than an overly ambitious one that can create frustration in the team if it is not achieved.