But less than a quarter (24%) of those marketers described their organization-wide approach to content marketing as “very” or “very” successful, according to CMI's annual content marketing survey conducted in the summer of 2016. Job Function Email List Even though nonprofits are groomed for content marketing, nearly 79% say their organization uses it through content. Click To Job Function Email List TweetIt's easy to understand why nonprofits don't find content marketing effective.
As Russell explains, the challenges for nonprofits are also huge – financial, human resources, and governance issues must be overcome to Job Function Email List harness the true value of content marketing. In my work with nonprofits, I have heard and seen the challenging work. To address staffing challenges, a nonprofit board member encouraged the organization to Job Function Email List launch an Instagram account and said nonprofits should bring in high school-age interns to help out because teens are always on social media.
To address financial challenges, another board member said organizations should focus on e-newsletters, blog posts and social media because they are all "free". To find the will to Job Function Email List address governance issues, nonprofits often have to deal with problems first. Job Function Email List For example, the teen intern publishes a blog entry in language that is inappropriate for the nonprofit's voice, or worse, is not accepted by the nonprofit's board.