Live events give businesses a valuable opportunity to engage with their audience in real life. This kind of interaction makes it easier to understand customer needs, generate leads, and build relationships.
Moreover, offline events tend to attract the attention of local media. This can provide even more interest in the business hosting the event. Not only does this boost Cork Used Bicycles Shop brand awareness and reputation, but it can also serve as a local search engine optimization (SEO) technique. This is because it provides an opportunity for media outlets to link to the business’s website from their own.
Promoting Events for Success
A business will naturally enjoy the most benefits if they host a successful event. Thankfully, Google helps businesses to promote local events through a rich result carousel. If you do an event-based search right now, the results should look something like this:
As you can see, the event carousel puts events at the top of the organic search results—thereby increasing the discoverability of those events.
If you’re marketing an event for a local business client, then you can boost awareness—and potentially attendance—by optimizing the listing for the event carousel, as well as enhancing the visibility of the event in other places online.
How exactly do you achieve that? Well, here are five tips on how to do local SEO for events!
1. Include the Right Keywords
Your first assignment is to make it easy for search engines to know what your event is about. To do that, you must use the right keywords strategically.
Start by finding out what keywords are relevant to your client’s event. The first (and most obvious) keywords to target are location-related.
For example, if the event is taking place in Los Angeles, mention the city multiple times in the event description. You can mention the city in the title of the event and in the description. Doing so will help search engines crawl, index, and show the event for both ‘events in Los Angeles’ and ‘near me’ search queries.
Next, put yourself in the attendee’s shoes and ask yourself what terms and phrases you would use when searching for the event.
This is the part where you need to do adequate keyword research to ensure your client’s event shows up for the correct search queries. After all, you don’t just want to attract any traffic; you want relevant traffic that your client can benefit from.
Use keyword research tools to find relevant search terms for the event. These tools can improve your keyword strategy by showing suitable keywords that you might have overlooked.
Google can also help you find alternative keywords that you can use to optimize the event description. For example, if you’re creating a listing for a wine tasting,