We spend measuring and reporting results at brazil phone number list aggregate, when it comes to optimizing an account, we need to be precise. After all, when you find a campaign that's underperforming, fixing it requires digging deeper into settings, messaging (ads), or targeting (keywords, audiences, placements).But since the introduction of close variants has made exact match keywords no longer exact, you should go further and analyze the queries. For brazil phone number list example, when you see that campaign performance deteriorates with rsas, is it because rsas are worse than etas.
Rsa change the query mix and that's the real reaso V performance change?Here's what makes ppc so challenging (but also fun). When you edit anything , you're likely changing the auctions (and queries) your ads participate in. A change in the auctions your ad participates in is also called a change in query mix . When you analyze performance at an brazil phone number list aggregate level, you may be missing the mix of queries and not necessarily making an apples-to-apples comparison. The query mix changes in three ways.
That are still triggering your ads currentlynew brazil phone number list previously weren't triggering your adsold queries that stopped triggering your adsonly the first bucket is close to an apples to apples comparison. With the second compartment, you introduced the oranges into the analysis. And the third bucket represents the apples (good, bad, or both) you brazil phone number list threw away.Query mix analysis explains why results changed query-level analysis is useful because it can more clearly explain the “why” rather than the “what.