In the shocking 1991 finale of Twin Peaks , a surreal murder mystery TV show set in Washington State, Laura Palmer uttered the famous words, "I'll see you in 25 years." A quarter century after the show's release, Twin Peaks delivered on that ominous promise with the premiere of Showtime's Twin Peaks: The Return in 2017. The cast and crew of Twin buy email list Peaks have left fans to speculate on what will happen in the long-awaited third season, and Showtime's marketing campaign has done
Everything to keep them guessing ahead of the return. Director David Lynch, well known for his wacky but masterful directing style, asked Showtime to keep the revival's marketing campaign to a bare minimum. Although hesitant at first, the network eventually agreed to the request. Trailers for the revival evoked a sense of suspenseful dread with short, cryptic clips that provided audiences with little to no information about the upcoming season.
Despite - or perhaps because of - the buy email list secrecy about what new episodes would bring, the premiere earned Showtime a record number of subscribers, and Metacritic ranked The Return as the second-best show of 2017. What can marketers take away from this campaign's approach and how can it be applied across industries? Give your audience something to look forward to While the original Twin Peaks captivated viewers every week in the early 1990s as they eagerly awaited a new episode, the modern television landscape no longer demands that audiences delay gratification for answers.