Forum Posts

hremon716
Feb 23, 2022
In Education Forum
As you know, many companies include contact information in the footer. These are critical elements when it comes to an address and a telephone number, especially on mobile. Why? It 's usable information: just one click to open an application that will manage the data (calendar, phone, browser) Display space is reduced . The problem is often the graphic rendering , between unsightly blue links and random underlining. You can intervene with small workarounds to overcome these graphical differences, breaking some rules with the HTML code. As for the phone number , it's simple: since the anchor tag allows a phone number to be defined using such in the href property, add the phone number without spaces or separator lines. Rather, an address or date should be treated differently. For these, you need to define a class (address) that enforces the anchor tag to automatically insert the color within the client (color: #ffffff;). Above all, the underline, which is a default characteristic of each link (text-decoration:none;), must be removed. Note that both attributes of the address class have !important , which E-Commerce Photo Editing Service must be enforced by the client regardless of the property. Without it, there is no guarantee that the workaround will do its job. #5 Not cleaning abandoned or empty tags In pursuit of the goal of trying to keep the overall weight of the email to a minimum, pay attention to parts of the existing code that no longer have content. Need an example? A <font> tag , perhaps with a series of inline styles, that contains no text. Nothing will be read from the email, however the tag continues to exist, making the email unnecessarily cumbersome. #6 Use unvalidated HTML Code Validation is a free application created by the W3C to help designers and developers verify Cascading Style Sheets (CSS). The W3C helps us by reporting errors and suggesting corrections . With this tool, it is possible to identify and correct larger structural errors.
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hremon716
Feb 23, 2022
In Education Forum
Here's a list of the biggest mistakes you can make when creating emails, from those closely related to HTML code to those related to the tricky subject of images. Is creating effective and perfectly optimized emails for mobiles the prerogative of web designers and coders? Not anymore, thanks to the advent of modern drag-and-drop editors that write the code for us. But having basic knowledge of HTML and CSS is a fundamental skill for those working in email marketing. That's why we wanted to focus on some of the more technical aspects of the messaging world. We will examine those which often go unnoticed, but which are of fundamental importance for the success of a strategy. #1 Use overly verbose code In some ways, HTML and CSS tags perform the same function. Let's look at a practical example, setting the background color of a table in both HTML and CSS. Orange is defined for the background in two points: (in tag table); background-color (in CSS). These two attributes do the same thing : command an orange background. They overlap, burdening email with redundant properties that perform the same function. Image Masking Service Our recommendations : Keep the code as clean as possible Avoid unnecessary repetitions Try to keep the code as tidy as possible through indentation (there are several online services that do this, like Malformation or Clean CSS), so you can get an overview of the structure of the communication Keep track of the history of macro changes made to the model.When designing an email, even before writing the code, always remember to define some parameters that will serve as guidelines for subsequent communications and should not be changed during the implementation phase. Let's see some parameters: Email Width Image size Number of frames Font size used in header Main text font size. To quote Bruce Lee: “The content is like water , if you put water in a cup, it becomes the cup; if you put water in a bottle, it becomes the bottle”. Therefore, the text, image, or call-to-action should fit the structure, not the other way around . Our recommendations : Define all parts of the model Remain coherent between the different parts of the communication Respect the rules you have given yourself Rules can be broken, but it must be done with a clear conscience If the template does not meet your needs, consider defining a new one.
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hremon716
Feb 23, 2022
In Education Forum
Contrary to popular belief, email is not a one-way communication channel. Rather, you should use it to encourage user responses and engage communication with potential customers. This is why you should never send email newsletters from no-response addresses. One tactic we love the most is inspiring your audience to send in questions about the brand, products, services, or the industry in general . Each week, a new member of your company can write responses and introduce the next person to join the process. It's a great way to build relationships with users and retain customers. 9. Avoid multimedia We know that content marketing is getting more and more visual these days, but that doesn't mean you need to add multimedia features to email messages. While this may seem counter-intuitive, the fact remains that images and videos make things much more complicated and often understate open rates. What seems to be the problem here? It turns out that messaging platforms aren't that misinformed and able to treat visual Image Masking Service content equally. At the same time, device type has a big impact on overall content performance , which means your message can appear entirely different on tablets, laptops, and smartphones. That's why we recommend sticking to good old text when creating emails. 10. Test it before sending Speaking of different devices, it should be mentioned that you should always test messages before sending them to your followers. This is the only way to ensure that everything is going well, regardless of device type or messaging platform. This will help you identify possible errors, fix things, and send the best version of an email . Needless to say, this will help you avoid mistakes and protect professional authority in general. A/B testing: anything you can test to improve results 11. Make it easy to unsubscribe The last tip on our list is to make it easy for users to unsubscribe from your newsletter list. Remember that subscribers are not your prisoners , so you should let them choose what to do next and whether or not to unsubscribe. If you don't, you might piss off subscribers, and that's never a good thing to do. Keep in mind that over 80% of customers believe their friends and family's suggestions for the brand, so don't make enemy followers who may drive away potential leads.
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