Apr 12, 2022
In Education Forum
Look around your business, store or office. What catches your eye? Your gaze likely drifts past less appealing visual cues and lands on a bright sign, vibrant green plant, or unique merchandise. Humans are inherently visual people, and we are constantly seeking to employee contact list gather more information about the world around us. It's critical to the employee contact list success of your business that you tap into those visual desires and create eye-catching graphics and other cues. Check out these five reasons why visuals in marketing are important in your business and how they can affect customer experience. 1. The vast majority of information is processed visually When you consider what our brain processes, the vast majority of information is visual. About 83% of what we learn about the world comes from our sense of sight. While some of this information is conscious learning (like actively reading this text), the vast majority is unconscious. Right now, during the employee contact list reading process, your subconscious brain is already making decisions about content and its credibility by considering font, website design, and text layout. Your brain is also telling you that it's safe to employee contact list focus on something like this article because. It doesn't detect any danger in your peripheral vision. Investing in visuals in marketing is a no-brainer because it allows you to employee contact list connect with your customers in the best possible way. Their brains already crave visual cues. You are simply directing their eyes to the information they desperately need. 2. People are better at remembering when given visual cues. Studies have shown that people don't remember when they hear information as much as when the employee contact list see and touch it themselves. Researchers at the University of Iowa divided 100 students into three groups and then presented information visually, tactically, and orally.